The article I've looked at is https://www.americanpressinstitute.org/publications/reports/strategy-studies/improving-accountability-reporting/
In terms of journaling, I found a good quote that says, "Target the people who are unsure [because] the most likely people to be swayed are the people in the middle — those who aren’t sure what to believe."
According to that blog, "newspaper readers are now more of a visual society. We’re spoiled, impatient, even lazy. When we want information, we say show me, don’t tell me." Anybody can talk about whatever comes out of their mouth, but if you want to prove how true you are, you'd have to show them a picture of something. I myself am a visual learner and less of a words person, so I understand a story better if I can see it.
Online writers bring in the right amount of emotion and impact to get the views and followers up. They pick the right amount of words for the situation.
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